Portuguese Wine & Port Tastings
The Port and Douro Wines Institute and ViniPortugal Will Showcase
More Than 100 Wines at
Tastings In The US In November
Targets increasingly sophisticated U.S. consumer
PRESS RELEASE
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Oporto, Portugal – November 1, 2007— In response to increasing U.S. consumer appreciation, the prestigious Port and Douro Wines Institute, the official guarantor of the integrity and quality of Portos and Douro wines and ViniPortugal, the Association for Portuguese Wine Promotion will host four tastings in the US this November.
Events
for the trade only will take place at 3 p.m. on November 12 in Los
Angeles at the Ritz-Carlton, Marina Del Rey, CA; on November 14 at the
Embassy Suites Hotel-Downtown in Portland, OR; on November 15 at the
Sheraton Seattle, WA; on November 20 at the Harvard Club, Commonwealth
Avenue in Boston, MA.
Following the trade events, four general consumer tastings will be held at 5:30 p.m. to benefit the prevention of cruelty and care of animal organizations in the four US cities: the Society for the Prevention of Cruelty to Animals Los Angeles, CA; DoveLewis Emergency Animal Hospital in Portland, OR; the Seattle Humane Society, WA; and the Massachusetts Society for the Prevention of Cruelty to Animals - Angell in Boston, MA.
“In
the United States, the growth in wine consumption across the board has
led to an increasingly sophisticated drinker,” said Jorge Monteiro,
President of the IVDP. “We want to build on the success of our Ports
and Douro wines, as well as the other Portuguese red and white wines.”
Kim Marcus in the Wine Spectator said recently that since the turn of the century Portugal has emerged from the shadows to become one of the most interesting and exciting red wines regions in the world today. Historically the US market has cared deeply for Portos, especially Vintage Portos. Now, with new production methods and a strong distribution network, the US consumer is enjoying many Portuguese wines from, amongst other regions, Douro, Alentejo, Dão, Alenquer, DOC Muscat of Setubal, as well as the beloved Vinho Verde.
For more information about the Wines and Portos of Portugal Event, please call 1-877- 2-PORTUGAL.
Press Release provided by Harron & Associates.
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